The RevOps Misconception: Why Revenue Understanding is Essential
In the past few years, "Revenue Operations" (RevOps) has exploded in popularity. However, if someone on your RevOps team doesn’t have a solid grasp of how revenue is calculated, recognized, and accounted for on financial statements and board decks, you might want to reconsider calling yourselves RevOps. As someone who has spent over 80% of my 10+ years of experience focused on revenue—and having adopted the title of Revenue Operations Consultant as early as 2017—I’ve observed a growing trend: the term “RevOps” is often confused with marketing ops or sales ops. Many will argue that customer success falls under this umbrella too, but in my experience, the sales operations function has always encompassed both sales and customer success operations. The full revenue cycle is Lead to Cash. Various departments and roles contribute to this process—from operational roles to functional executors like sales reps and demand generation teams. However, the ambiguity around the term “RevO...

Comments
Post a Comment